By Stephen Macharia
A Kenyan health insurance startup firm, BlueWave Insurance, was the only East African Company that exhibited at the world’s biggest Medical expo held in Germany last week.
The company, which expects to roll out operations later this month, acquired a stand at MEDICA 2019 in Dusseldorf, Germany as it seeks to benchmark global healthcare standards.
BlueWave CEO Adelide Odhiambo said the firm plans to disrupt conventional health insurance by introducing a package that gives Kenyans a wider range of healthcare solutions.
“The company plans to challenge the current healthcare infrastructure. We have a capitation product where for Sh20,000 a year, one can get a cover for a family of five members,” Odhiambo said.
She added that the medical cover offers Sh,500,000 inpatient cover and Sh 75,000 in outpatient services. Additionally, clients will get a dental cover of Sh,10,000 and a maternity cover of Sh,75,000 among other benefits.
Odhiambo noted that preventative care is critical in health adding BlueWave will introduce public education, vaccines and early disease detection in the cover in a bid to match global healthcare standards.
“Participating in MEDICA 2019 gives us global exposure and lessons we can replicate in Kenya,” she said adding the company is looking for investors to actualize the capitation model.
The CEO hopes that the business idea will attract more investors from across the globe as BlueWave hopes to consolidate funds operationalize the insurance business.
“I have received substantial investment offers in Germany. Our business model attracted a lot of attention and we are hoping to leap from our participation an MEDICA 2019,” noted Adeleide.
MEDICA is an annual medical trade fair that has taken place in Germany for over 40 years. This year, over 5,000 companies from 70 countries exhibited at the trade fair.
Last year, MEDICA EXPO recorded over 120,000 visitors with 66 percent of the people drawn from countries outside Germany.